Friday, 22 March 2013
As M&C readers will already be aware, upon it's cinema release Night After Night After Night received unprecedented media attention, with glowing reviews coming from audiences and critics alike. It also generated a range of merchandise -one of the first films to do so- and cereal giants Kellogg's were quick to capitalize on this latest marketing trend.
The new cereals: "Porn Flakes" were initially sold in the cinema foyer during film screenings (in a bowl with milk and a spoon), but proved so popular that boxes became widely available in shops throughout the British Isles. The firm's managing director, Kenny Kellogg, even appeared on several TV magazine shows to promote his new cereal, claiming that eating a box a day, and going to the cinema to watch the film on a weekly basis would help most families maintain a balanced lifestyle.
Due to the massive popularity of the film, a huge number of units were sold, enabling Kellogg's to open their famous wheat-condensing factory in Garstang, establishing the company as the household name we depend upon to this day.
Collectors may be interested to know that boxes are still pretty easy to come by, and I was able to obtain the one pictured for less than £5 in an online 'auction'.